PhonePe, the leading fintech company backed by Walmart Inc., has launched the Indus Appstore, an ambitious new platform aiming to take on Google Play Store in India's rapidly growing mobile market. This marks a significant step in the Indian digital landscape, potentially fostering competition and offering users a wider range of choices in their app experience.
With over 200,000 apps and games available in 12 Indian
languages, Indus Appstore caters to the diverse linguistic needs of the
country's vast user base. To further attract developers, PhonePe is offering no
listing fees until April 2025, making it a potentially lucrative platform for
local creators. Additionally, developers are given the freedom to choose any
third-party payment gateway, a first for app stores in India.
PhonePe aims to create a more engaging user experience by
incorporating a novel short-video based app discovery feature. This could make
finding new apps more intuitive and fun, especially for users less familiar
with traditional app store formats. The company also promises a smooth and
localized experience with customer support available in 12 Indian languages.
"Indus Appstore challenges the status quo,"
declared Sameer Nigam, CEO and Founder of PhonePe. "It's about creating a
more democratic and vibrant Indian digital ecosystem where every user feels at
home." PhonePe's ambitions extend beyond just offering an app store; they
are also seeking partnerships with smartphone manufacturers to pre-install
Indus Appstore on major phone brands by the end of the year.
This move by PhonePe signifies the rising competition in
India's digital space. With over a billion smartphone users, the country
presents a massive opportunity for app developers and distributors. Whether
Indus Appstore can successfully challenge Google Play Store's dominance remains
to be seen, but its launch undoubtedly adds a new dimension to the Indian app
market.
Key Takeaways:
PhonePe launches Indus Appstore, a new competitor to Google Play Store in India.
Offers 200,000+ apps in 12 languages, no developer fees
until 2025, and short-video discovery.
Aims to create a more inclusive and user-friendly app
experience for India.
Partnerships with smartphone makers planned for wider reach.
Website: https://www.indusappstore.com
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