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PhonePe, the leading fintech company backed by Walmart Inc., has launched the Indus Appstore, an ambitious new platform aiming to take on Google Play Store in India's rapidly growing mobile market. This marks a significant step in the Indian digital landscape, potentially fostering competition and offering users a wider range of choices in their app experience.   With over 200,000 apps and games available in 12 Indian languages, Indus Appstore caters to the diverse linguistic needs of the country's vast user base. To further attract developers, PhonePe is offering no listing fees until April 2025, making it a potentially lucrative platform for local creators. Additionally, developers are given the freedom to choose any third-party payment gateway, a first for app stores in India.   PhonePe aims to create a more engaging user experience by incorporating a novel short-video based app discovery feature. This could make finding new apps more intuitive and fun, especially fo